Fractional CMO
Clear marketing direction for founder-led e-commerce and specialty retail brands. Connect positioning, brand, content and demand generation around agreed business priorities.
Start with a free 20-minute conversation to discuss fit and scope.
- Positioning
- Define the buyer, the promise and a clear reason to choose the business.
- Brand
- Express that promise consistently so customers know what to expect and why to trust it.
- Content
- Answer the questions customers need resolved before they can make a confident purchase.
- Demand
- Reach relevant buyers with a credible offer and a clear path to take the next step.
Clear priorities Agreed ownership Review the work together
Give your marketing a clear direction
When the founder is still connecting every brief, channel and agency, more activity can create more decisions instead of progress. A Fractional CMO provides senior marketing direction and a shared set of priorities without a full-time executive commitment.
- Positioning and messaging: clarify who you serve, what makes the offer useful and how that comes through across the customer journey.
- Marketing priorities: connect brand, content and demand generation to an agreed plan and budget.
- Team and agency coordination: clarify briefs, responsibilities and decision points where included in scope.
- Performance review: agree meaningful measures, review what the evidence shows and adjust priorities with the founder.
We provide founder-led marketing direction, with hands-on execution, specialist support and production agreed in scope. Your proposal defines who is responsible for each part of the work.
Fractional CMO or Head of Growth?
Fractional CMO
Positioning, brand, content and demand generation, with coordinated priorities for the people doing the work.
Explore the CMO remit →Head of Growth
Acquisition, conversion, retention and measurement, with leadership across the customer journey.
Explore growth leadership →Choose Fractional CMO when the central need is marketing direction, positioning and coordination across brand, content and demand. Choose Fractional Head of Growth when the priority is improving acquisition, conversion, retention and measurement across the growth system.
The roles can overlap. The useful distinction is what decisions and responsibilities your business needs covered. Both engagements remain available; compare their scope and fit before choosing.
Who this is for
Founder-led e-commerce and specialty retail businesses with an established offer and marketing decisions that need senior ownership. It is a fit when you can share business context, agree decision authority and support the implementation plan.
If you need only a single channel managed or a specific production deliverable, a specialist engagement may be a better starting point. If the constraint is unclear, start with the SIGNAL Diagnostic.
Fractional CMO questions
How is this different from Fractional Head of Growth? +
A Fractional CMO leads overall marketing direction, positioning and coordination across brand, content and demand generation. Fractional Head of Growth focuses on acquisition, conversion, retention and measurement. We agree responsibilities around the business need, including any overlap.
Does the engagement include channel execution? +
Execution responsibilities are agreed before work begins. Marketing leadership does not automatically include daily ad management, content production or a full delivery team. Existing staff, agencies or separately scoped specialists may handle execution.
What does a Fractional CMO engagement cost? +
Fees, working cadence and scope are agreed after a discovery conversation. The published starting rate for Fractional Head of Growth applies to that separate engagement, not automatically to Fractional CMO.
Where do we start? +
Start with a Growth Discovery Call to discuss the decisions and support you need. If the underlying constraint is unclear, a SIGNAL Diagnostic can help define priorities before an ongoing engagement.
Talk through the leadership your marketing needs
Agree fit, responsibilities and scope before committing.
Request a call →