Who You Are Actually Working With
Nick Gasmena
Founder & Fractional Head of Growth · Phoenix, Arizona
Nick brings hands-on experience in e-commerce, SEO, lifecycle marketing and growth strategy, spanning consulting and leadership as Director of Brand and Marketing inside an e-commerce business. That work connected acquisition, conversion, customer retention and margin, with documented e-commerce results. He leads each RevenueTHESIS engagement personally, connecting strategic direction with the systems and execution needed to move it forward. Eighteen years in commercial production adds the storytelling capability to support that work.
- E-commerce & growth strategy
- SEO & conversion
- Lifecycle marketing
- Systems & automation
- Commercial storytelling
Production experience that supports the strategy
Production credentials were built on set with Fleming’s Steakhouse, Total Wine & More, the American Cancer Society, and Napa and Paso Robles wineries. Most recently as live broadcast director for the American Cancer Society Suits & Sneakers Gala across two consecutive years. The full case study is here. The studio behind that work is Hit Warehouse Recording Studios, founded in 2008 and purpose-built in Mesa in 2013.
Screen credits include Vintage Arizona: The Heart of Winemaking, Forever Home (2023), Human Threads (2016) and Closed for COVID: Hope and Resiliency (2021), credited on IMDb. Separately, three years as Director of Operations and Broadcast for Amped Electric Games, covering live event production end to end.
Where This Approach Comes From
- Commercial strategyConstraints · priorities · margin
- Customer journeyDiscovery · conversion · retention
- Connected systemsImplement · measure · improve
Growth rarely depends on one channel alone. Search has to reach the right customer, the website has to make the next step easy, and follow-up has to carry the relationship forward. RevenueTHESIS brings strategic judgment and hands-on implementation together, so the plan accounts for how your business actually operates.
From finding customers to bringing them back.
Copywriting & SEO
Search strategy and implementation, backed by blogs and articles that help customers find you, understand your value and make informed decisions.
A better path to purchase
CRO and welcome, win-back and returning-customer flows that reduce friction and build the relationship beyond a first purchase.
Targeted advertising & launches
Build visibility and reach relevant customers through targeted paid campaigns, ongoing optimization and coordinated product launches. Hands-on management and agency coordination keep the message, audience and customer journey aligned.
Answers that help customers
Support insights turned into useful FAQs, educational content and service automations, making answers easier to find and reducing avoidable inquiries.
Storytelling supports the whole journey. Brand messaging and production turn the strategy into authentic content, from concept and storyboard through publishing or broadcast.
The best fit is an owner with a proven product who needs senior direction or help building a missing system. See the industries we work with and available services.
What You Get
Commercial judgment, authentic storytelling and a team built around the work your business needs.
Full calendar Year 3 vs. reference year
Experience behind the decisions.
Gross sales reached approximately 2.6× the reference-year level in Year 2 and sustained that scale in Year 3. That prior in-house experience informs RevenueTHESIS’s approach to growth.
Explore the growth story →Bring the brand story to life.
Production and marketing experience on-set with Fleming’s Steakhouse, Total Wine & More and the American Cancer Society. We connect authentic stories to customer interests, from storyboard through broadcast or publishing.
Explore brand storytelling and production →A clear owner. The right expertise.
Founder-led strategy with specialists brought in where the work calls for them. Direct collaboration keeps decisions close to your business.
See how we work together →Your difference.
A clear next step.
Make your difference matter.
RevenueTHESIS shapes strategy, messaging and growth systems around what makes your business distinct, and what your customers need to understand, trust and act.
Explore the work →The Track Record
In-house e-commerce experience
164% gross sales growth in full calendar Year 3 versus the reference year.
Business-wide gross sales increased 164% and recorded orders increased 119% from the reference year to Year 3, comparing full calendar years.
Our founder’s track record spans consulting and leadership as Director of Brand & Marketing at an e-commerce retailer. These anonymized comparisons document business-wide outcomes.
Read the e-commerce case and methodology →Live production experience
How We Work Day to Day
A deliberately small client roster means every hour goes toward moving your numbers, not managing a large portfolio. RevenueTHESIS intentionally limits new intake as a structural choice, so every partner gets senior-level attention, fast decisions, and direct access to the person doing the strategy work, not an account manager relaying requests to "the team."
We stay involved from planning through delivery, working alongside you and bringing in specialists when the scope calls for them. Our founder remains responsible for strategy, so you have a clear point of accountability throughout the engagement.
Every engagement starts the same way, with the SIGNAL method: diagnose before prescribing, prove before scaling, and build systems that survive a platform change or a team member leaving. See exactly what that looks like on the Services page, or jump straight to starting an application.
See if there's a fit
20-minute Growth Discovery Call, no pressure, no generic pitch deck.
Get Started →